From Sports to Culture: Hong Kong’s Mega Events to Attract Tourists and Boost International Appeal
The Hong Kong government is sparing no effort in its endeavour to attract a diverse range of
mega events, spanning sports, art, culture, finance, and business activities, with the aim of
drawing high-value visitors from across the globe. Adding to the excitement, the recent expansion
of the Individual Visit Scheme (IVS) to include Xi'an in Shaanxi Province and Qingdao in Shandong
Province, effective from 6 March, is expected to bring a significant surge of high-value overnight
tourists from these two cities, both boasting populations exceeding 10 million.
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